The client, a prominent media company, had a screening room platform in place for journalists and PR professionals to preview episodes in advance
However, the current screening room was outdated and not user-friendly, leading to low user engagement and dissatisfaction.
The client wanted to redesign and re-platform the screening room to make it more attractive, user-friendly, and efficient
The new platform needed to address the challenges faced by journalists and PR professionals when previewing and accessing PR material.